Marketing tips for personal care products business-chapter 2

Maybe many people realize that the referral is one of the most important supports to keep business going. However, we must not focus totally on this method. There are many ways to expand your marketing. We must try several ways to keep our business running. Just like what I said in the chapter one, marketing the personal care products consists of four stages:

Stage 1: Attract more new customers for your personal care products

Stage 2: Increase your average sales amount

Stage 3: Let your customers buy the personal care products from you every time they need it.

Stage 4: Hold on to your customers for whole life.

For the stage one you should never misunderstand it. If you run personal care products business, you can’t spend all your money, time and energy in attracting the new customers and ignore the existed customers. In that case, you may miss a lot of good customers.

Step 1: Choose the market wisely. It is better if your products belong to niche product. For example, the depilatory wax strips, especially the ready to use wax strips, belong to niche products. Many companies think this kind of products does not have market potential and many people are not interested in this kind of products. However, if you choose this kind of products it means that you have fewer competitors. Choose the right market that you are familiar with and you can dominate your competition. To market your products, you can set up a mobile lab where you can offer free advice on how to take care of their health and way of beauty. You must have the specials to support for free advice. If you put focus on offering free hotline to answer customers’ questions through email, fax, telephone etc. This method is called education based marketing method and it offers great help in promoting your personal care products. If you treat your business as helping people, you will open new marketing channels.