Makeup plays a very important role in women’s daily life. Most women choose to use make up to enhance their natural beauty. However, there are so many cosmetics choices, some ones are for work women and some ones are for mums and some ones are for young girls. Each group has its own needs, so the cosmetics companies should sell their cosmetics to their target markets accordingly.

Hold a cosmetics showcase. Firstly, you should select your products you want to show to the group to test. You need to tell all the participants that everyone can obtain a gift pack after the survey. Invite various group of women to test your products. You can invite 60 women to attend. The women for testing your products should have different ages, races.

Make survey paper to distribute during the showcase. The paper should collect the information such as age, career, ethnicity and interests. In addition, you should get the information shown as follows：

1. which brands they like best？
2. how much will they spend on cosmetics？
3. Where do they buy the cosmetics?
4. The cosmetics they used stably.

The participants should be told that they do not need to put their names on the paper.

After the testing period, you should invite your participants to attend your ask and answer questions session. You can ask them the questions such as” After testing, which kind of products do they like best?”.You need to get the feedback information as much as possible. Prepare the blank space in the answer choices.

After the survey, you should deliver your participants the gift pack. Tell them you will get in touch with them. Call every participant to get the additional feedback in the following days.

As a result, you can fill the information you need and find your target customers.

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