Just like I mentioned in the last chapter, the boss who likes to go the real market deeply by themselves is likely to succeed.

In china, Heng’an group is the leader of household paper industry. The new products coming from this company would always obtain higher success rate than others, Why? In a interview, the CEO of Hengan answered” I am a salesman from the beginning, and like to go to the market by my own. In addition, I talk with many salesmen, distributors and then I would do the market research and analyze the products trend. Not only this boss like to go to the market spot, both the CEO of Li Bai group and Wahaha group would like to go to the market by themselves and they spend nearly 90% of their time on  would spend  most of their time on the first line of the market.

May be many bosses do not understand why the companies which do not make the mark survey can still know the customers’ needs and wants exactly. Maybe the case shown above is the answer this question.

Actually, the Chinese enterprises do not use the scientific survey data and most of the decisions are made by the boss’s mind. However, He who makes no investigation and study has no right to speak.In the market with strong competition, we believe, many bosses go to the fist line of market and get the latest market information and in many cases, this kind of information delivers higher accuracy than the survey report made by the market survey company. In my opinion, the survey and research report offered by the professional market survey company would be out of date easily and their data can not follow the change of time and market. In some cases, the so called report has been out of date for a long time.

Wal-Mart is the No.1 supermarket marketing company in the world. Sam Walton, the CEO of Wal-Mart, always stay with the Delivery Man to know the process of logistics distribution. In addition, he like to go to the supermarket to talk with salesmen and know the customers’ needs and wants.

 What is the real benefit of the boss going to the first line of the market? I like to discuss this topic in the next passage.

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