In Iran, most women choose to wax as their main hair removal methods. Some research shows that there is about 70% of Iranian women use wax for unwanted hair removal. The thick hair cannot be removed by the cream or gel completely, and the wax can keep your skin clean for up to four weeks. In addition, the depilatory wax such as ready to use wax can make your hair thinner and thinner. The depilatory wax strips is cheap and you can buy it from the drugstore or supermarket. It is light and easy to pack, so it is ideal for traveling.
In Iranian market, local companies are the main depilatory products in Iran. The biggest companies Dr Akhavi and Piltan Pharmaceutic accounted for 17% value share in 2010.
For the market potential of depilatory product in Iran, there would be bright future in this country. In Inran, there are more than 35,000,000 women, it is predicted that the depilatory products (including ready to use wax strips, cold wax, hot wax) have a great potential. More and more Iranian women choose go out to work and waxing hair removal demand increase continuously. Traditional wax products would always cause a lot of time. The time saving ready to use wax strips would have a bright future in Iran.
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