In United Arab Emirates, although the beauty salons have impacted the increase of depilatory products over the last years, the consuming of depilatory products restored in 2010.In the past, people choose to visit beauty salon because of its availability and affordability. Another important point is that the hair removal culture is becoming more and more important in Middle East countries.

The depilatory products demand is spurred since some middle-income consumers have been shifted to this kind of products.

Depilatory products competition

 Reckitt Benckiser Arabia FZE is absolutely the No.1 Company in this field. Its market share has increased to 27%.Veet has become the No.2 competitors in United Arab Emirates. And Veet has drowned away from Fem and Jolen. Fem and Jolen held the market share of 11% and 9% respectively. Veet has expanded its winning products into wax strips range. The depilatory wax strips would cater the people’s demand for unwanted hair removal since it can be for normal, dry and sensitive skin. In addition, the ready to use wax strips can keep your skin clean for up to four weeks. It is predicted that the demand for ready to use wax strips has great market potential in United Arab Emirates.

For more information about depialtory wax strips,please visit our website and blog.