Three innovative marketing channels for FMCG

Modern marketing channel

Modern marketing channels dated from 90^th of 20^th century. It refers to the products distribution from producer to end consumers. Now, how to distribute the products through modern marketing channels has been the serious problems for the manufacturers. Super retailer terminal features for its closeness to the market, quick response, widely recognized by most consumers. On the other side, medium and small enterprises would terrified by the high cost of channel distribution. Based on professional report, traditional marketing channel cost takes up to 80% of the total sales amount, while the modern channels takes up to 20% of the total sales. Additionally,30% profits of super terminal comes from market entering charge of manufacturers. As a result, most enterprises would make use of modern marketing channel to promote and display their products. With traditional marketing channels, Products spread, cover and sell are achieved through traditional marketing channels.

Combined marketing channels

At present, most of large enterprises choose the complex marketing channels. Based on market segmentation, they would deliver the products to end customers through different marketing channels. In this marketing time guided by the marketing channels, the manufacturers have begun the channels competition on the channels for community, school, town and village area. The marketing channels combined traditional and modern channels has been adopted by most enterprises.

Assisted marketing channels

The assisted marketing channels are used by the manufacturers that they combine various sources to support the marketing development and marketing management. Assisted marketing channels have those features: Assisted marketing is a kind of marketing support. But it does not mean the support that distributors control, it refers to the support under the control of manufacturers. Assisted marketing is of marketing management system not in purpose of internal management but for the management of distributors and market network. It helps in customers service and enhance market development management.