I always received the questions from the cosmetics wholesalers: how to choose the companies? How to choose the brand? How to choose the products? All those questions are important questions for the cosmetics wholesalers.

Below buyer’s market condition, a wholesaler or distributor will always have the questions on choosing products, brands. Face up to the fact that there are so many salesmen coming to your office, it is impossible for you to receive all the products since you have limited resource. From the perspective on marketing, not every new product is successful product. It is reported that, in China, the success ratio of new cosmetics products is below 5%.As a result, you will not be too careful when selecting the new cosmetics products. If you make the wrong choice, there would be very serious results. Just as the old saying goes in China “women worry about marrying the wrong men, men worry about picking the wrong career.””The cosmetics wholesalers are always afraid of choosing the wrong factory. If you choose the products correctly, it means that you will get a great amount of profit from it. If you choose the wrong products or the products without any market potential, it means that it is a great waste of money and labor.

During the process of selecting factory or products, the expert will always inform you that check the factory if it has the brand awareness or power and if it has the appropriate market operation program and if the factory has the team for market operation? In addition, you should also check if the product has the selling points or price and quality advantage. Does the product package has the image advantage etc. Actually, all of those questions are related to the boss or CEO of this company who operates this company. As a result, you should the boss or CEO firstly. Choosing the right boss or CEM also means that you can get successful easily.

So what kind of bosses is likely to succeed?

According to the research, the boss who likes to go the market by themselves is likely to succeed.

Continued in the next chapter……

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