Market research of Depilatory products in Denmark

by admin

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Aug 30, 2011

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It seems that the depilatory products would not be so popular in cold countries such as Denmark, Norway etc. Actually the sales of hair removal products are increasing in recent years. In 2010, the retails value of depilatory products including depilatory wax strips (ready to use wax strips), cold wax, hot wax, and sugar wax, light based hair removal system (such as laser or IPL machine) increased by 4%.The easy to use and convenient products such as depilatory wax strips is becoming more and more popular in Denmark since its use is quick and it can keep your skin clean for up to four weeks. As a result, it is a good option for women in Denmark. Light based technology can deliver the permanent hair removal result, however, sometimes laser or IPL treatment cannot remove your hair permanently. In addition, those treatments could cost you so much time and money. So the ready to use wax strip is a good option for the women who want to unwanted hair removed.

If you want to know the wholesale price of depilatory waxing products from factory, please write to info@wax-strips.com or coolshine@wax-strips.com.

Now, the depilatory products have been considered as the essential products by the women in Denmark. The products offers long lasting hair removal continues to attract the consumer’s interest. The hair removal products manufactures are also stimulating the sales of depilatory products and the customer’s demand. Now, many new products with added price and convenience competition would boost the interest in this area.

Depilatory products (hair removal products) is highly concentrated with three large companies including Procter & Gamble, Bic and Reckitt Benckiser and their sales accounted for retail market share of 89% in 2010.

waxing-hair removal

Prospects

It is expected that the depilatory products has a constant retail value Compound Annual Growth Rate of 1%.By 2015,the expected sales would reach DKr147 million by 2014.

For other information about our products depilatory wax strips, please visit our website.

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