Market research of depilatory products in Greece

by admin

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Sep 4, 2011

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Now Greece is undergoing a economic crisis which generate serious affect on its credibility. The government is struggling to increase the consumer’s confidence and job opportunities.

In economic crisis time, there are more and more consumers seeking cheaper methods to maintain their personal care and beauty. As a result, the home use hair removing products grows recently. The expensive laser hair removal in salon is stilling growing. The laser hair removal is not guaranteed permanent hair removal method. In some case, you spend a lot of money and time on laser treatment, but you hair would still grow back within several months.

In the hair removal products market, Reckitt Benckiser Hellas still hold its No.1 position in 2010.It accounted for 31% market share of depilatory products. P&G takes the second place with 27% market share.

hair removing waxing prodcuts

Tight consumer budgets forces Greek to seek cost effective products and price lever is the focus. The cheap depilatory products such as depilatory wax strips, depilatory cream, hot wax and cold wax should be the good choice for the consumers.

For depilatory products information, please visit our website.

If you need your own brand depilatory waxing strips, please feel free to contact us.

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