Market trend and research of depilatory products in USA
In 2010, sales value of depilatory products is flat. In 2011,USA is experiencing economic crisis and the cosmetics products is expected to increase difficultly, however, what about the market trend of depilatory products. In this uncertain economic environment innovation plays an important role in marketing of depilatory products including depilatory cream, lotion, strip wax, depilatory waxes, razors etc.
Although there are many options for the hair removal, shaving is still taking the first place among people. People still choose to remove the unwanted hair by shaving for both men and women.
In 2010,P&G group hold the first place in the depilatory products. It takes up about 40% market share of this industry. Bic and Schick-Wilkinson Sword hold the second and third place. In 2011, P&G’ top position would not face challenge.
It is expected that the retail sales growth would remain keep the same level in 2011 because of economic crisis. As a result, it is time to change so that you can win in this economic situation.
If you are the owner of beauty products chain stores or you are the owners of certain cosmetic brands, it is better for you to find new products suited for this environment. You should expand your products category.
For the hair removal, people can choose to do it at home and salon. Nowadays, most people choose to remove the unwanted hair through shaving especially in this period since the professional service would always cost them too much money. For example, if you need the permanent hair removal service with laser based equipment s, you need to spend more than one thousand dollars to achieve the purpose of permanent hair removal. In addition, you need to spend four to six months to do the professional service. If the customer chooses to remove the hair with waxing method, It is not cheap at all.
As a result, ready to use waxing strips or home use depilatory waxing strips is a good option for the beauty store owners and brands owners. Since this kind of products is very cheap. You do not need a great amount of money for purchasing the products. Unwanted hair removal has become necessary part of people’ daily life, even in the economic crisis time, they will still use the hair removal products or services. The home use waxing products produced by us is very popular even in the year of 2011.Our sales amount increased continuously.
If you need more information about our products, please contact us.
We would like to offer professional OEM service for the cosmetics brands and cosmetics wholesalers or distributors.
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