Wax strips marketing tips-how to promote depilatory wax strips

For wax strips marketing, it is known to us that Veet is doing a great job. If your company is not as big as Veet, in this article I would like to introduce you several easy tips on how to promote your own depilatory waxing strips brands.Wax strips is classified as disposable waxing strips.

1. The logo design does not matter so much

Nobody wants to choose your brand just because of your logo. Logo is just a simple symbol. Having a professional is great, but it is not necessary to spend a big fortune on it. What you really need to do is just print your logo on your business card, leaf, letter, newsletters etc. As a result, you need to know that logo information spreading is more important than logo designing.

2. Get a professional website

Just having a website is not enough. You may notice that famous beauty products brands such as Avon, Dior etc all of them have a brilliant website and all of their website would updated frequently. Cosmetics products could make people become beautiful and there is no reason that your website is not nice. The website represents your brand image. Our depilatory wax strips belong to cosmetics, the layout of your website must be attractive to your customers. Another point you should keep in mind is that your website should stay update. Blogging is important methods. Write valuable content about depilatory or hair removing information would make you look like expert. In addition, blogging is also a method of keep your website updating. Making full use of sitemaps and tags would make the search engine optimization (SEO) easy.

3. Multi-touch marketing plan should be performed

Blogging is just one kind of marketing tool. Comprehensive marketing plan and tool should be executed to get your brand in front of your target client. For example, you can use the direct email campaign, hold a local event, attend the trade fair……There are hundreds of different way for you to choose. For our target audience, the pharmacy and cosmetics store is the best option. The supermarket, beauty products chain store are also our target client. You should get familiar their purchase channel and expose your brand in front of them as much as possible. You should keep in mind that is your brand should be expose to our clients for several times since the date indicates that the customer needs to be exposed to one brand at least 7 times before they buy the product of this brand.

4.  One page overview

When a potential customer comes to your website, you need one page overview for them to read. The one page should contain includes short sentences since most people do not like to read long passages. Your content should include the features of your depilatory wax strips, benefits of your customer and your value proposition. This one page overview is very important since it would deliver great helps in promoting the customer to make purchase decision.

5. Attend the local beauty business events

You should attend the local beauty fair as much as possible. More exposure means more opportunities.

6. Brand loyalty is very important

Never say something what you are going to do. If you say something would be ready on a second, make sure they will be ready on a second day. Don’t forget that bad experiences would always spread faster than good experiences. For example, some wax strips distributors tell their customer the depilatory wax strips deliver permanent hair removal results. Obviously, those distributors would be ignored by the customer since they cheated the customers, even if their wax strips delivers perfect temporary hair removing results. So always keep the brand loyalty.

Remember that you are not in control of your brand. What you can do is only setting the direction of your depilatory wax strips band since your product or brand image is determined by your clients. Continuous efforts are needed to enhance your image in your customer’s mind.

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