This post is about “how to start and promote bikini waxing salon business”. Nowadays, more and more women and men tend to get rid of their unwanted bikini hair. Bikini waxing is not only popular with women; more men like to remove unwanted private area hair in the waxing salon. There is no doubt that the best season for bikini waxing salon is summer. The woman who goes to the beach with swimsuit would like to show her nice body not the hairy bikini area. The hair in bikini area goes out of swimsuit would make her very embarrassed. So you need to prepare well before summer.

Detailed steps about how to start bikini waxing business

1. Define your business scope

Firstly, you need to define your scope. A local market research is necessary to know the business of your competitors. In your local area, what kind of services they offer, some beauty salon does not offer comprehensive bikini waxing services. For example, there are relatively less salons offering male genital waxing service. You can develop this business. Sometimes it is really difficult for a man to find a genital waxing salon.

After market research, establish a list about the waxing price and your cost to find a balance point that can earn profits.

2. Contact the cosmetology agent to check how can you get the related licensing.

Check what kind of certificate or application form you need to provide.

3. Find the employee for your service.

This step is very important for your business. Experienced waxing experts would always attract the customers. If you are a beautician, it is not so difficult job for you since you can tell who the best are. If not, you need to know some basics about bikini waxing, You had better go to the school and received some training. In addition, in the beauty school, you can find the very good waxing experts you can hire.

4. Find the right bikini waxing supplies.

Bikini waxing products are very important for your business. You have to know what you need for your salon. The hair removal wax ( hard wax, soft wax),nonwoven waxing strips/rolls, gloves, spatula, pre and post waxing products including lotions or powders, Chairs, bed, etc.

5. Estimate the space you needed for your business and find the right place to rent.

You need to control the rent. Generally, your annual rent should not be higher than 10% of your total gross avenue.

6. Get the approval and permits for your waxing business.

Prepare the money you need to open your bikini waxing salon.

7. Purchase the products you needed for your salon.

Choosing big waxing supplies wholesaler or distributors would always save you a lot of money and you can get the high quality products.

8. Decorate your salon with comfort and clean atmosphere.

You salon needs clean and professional look. Bikini waxing is different from other parts of body waxing. There are a lot of people who do not have bikini waxing experience, would always seek for a comfort and secret place. So try you everything you can to make them comfortable and relax.

Detailed steps about how to promote bikini waxing business

Generally there are two ways of promoting activities: Online marketing and offline marketing.

For the offline marketing, you can put your ads in the places such as gym hall, swimming pool etc.

We would like to introduce more about online promotion or marketing

Online marketing

Firstly, you need to establish a website. Detailed prices, featured services and expert’ advice can be listed on your webpage.

Marketing through others

We can also promote your local business for free.For example, if you operate a salon in Toronto, we would let your target customer find you through searching” waxing salon in Toronto”.

Please note, it is free and permanent marketing for your business. For details just contact us.