Private Label market trend for Beauty Products and Toiletries
Private labeled products are regarded as basic beauty and toiletries market. In beauty and toiletries field, the famous branded products play an important role in this industry. Actually, it is known to us the advising and brand marketing cost consists of the most part of prices marked onto the products. For example, you spend 300$ for a lipstick, the actual production cost is just about 30$.
As to the private labeled product, it is growing increasingly since it always deliver high quality but low price. As to the beauty products and toiletries, not the most expensive one means the best one. Sometimes, the products concept which the marketer promotes would increase the value. Private labeled product are supported the retailers and view it as a good way to increase profit and customer loyalty.
Based on the professional report, the sales of private labeled beauty products and toiletries are about 2.41 billion US dollars in UK. It means that the private labeled products have taken up 18% of the whole market. Now, the world is experiencing economic down time, it should be favorable for private labeled products since they can deliver low price with good quality. However, the hardest thing for the private label owners is expand their brands. To win wide popularity, they should have dedicated plans for the promoting of the products.
Looking into the market share, the top private labeled products are sun care, facial skin care and color cosmetics.
In this field, men’s products are seeing growing in market share.It is wise for the company to focus more on the men’s private label products marketing. Men is different from women since men tends to choose the private labeled products since they think it delivers better value. For the women, they have developed the brands idea. The girls always tend to choose the high priced branded products.
It is reported that the recognition level of quality of private labeled beauty and toiletries has been improved in the last few years. About 25% of under 25s would like to buy the own branded products in the store.
As to the toiletries, super market is still the most popular place for the consumers. Its market share is about 36%.So,the businessmen should still try their best to market their own branded toiletries.Check the wax strips market share.
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